Cybersecurity is a crucial aspect of any business. Business leaders should use these systems with caution and with a sense of urgency, since they are susceptible to being targeted by cyberattacks. Business development encompasses searching for new opportunities, developing and maintaining connections with customers, entering strategic partnerships, and developing strategies to increase profits. It impacts almost every department in a business from HR to marketing.
To answer the question of how a company’s cybersecurity adoption affects its performance, we examined the impact of various organizational, technological, and environmental factors on the company’s desire to adopt these technologies. In particular, we utilized the TOE framework (Turner, Odeberg, and Egan 2002; TOE) to investigate the impact of these elements on the willingness of organizations to adopt cybersecurity technology.
The TOE framework has four components: (1) perceived usefulness, (2) perceived ease of use, and (3) being observable. We discovered that these three factors influenced the organizations’ intentions to adopt cybersecurity technologies and their performance. Additionally, competitive pressure and vendor support have also had a positive effect on the willingness of companies to adopt these technologies.
Cyberattacks are more frequent and can result in serious damage to businesses’ reputation as well as its finances and operational capabilities. Fortunately, the most recent cybersecurity technology can help businesses avoid these abrasions and improve their financial performance. It’s the time to change our perception of cybersecurity from seeing it as an expensive defensive expense to recognizing it as a business function that can drive growth.
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